Valiant and Elegant Official Promotes Cultural,Tourism Development in Xinjiang  

贺娇龙,不只是飒!

作　　者：LI WENJIE HE JIAOLONG 李文杰;贺娇龙(供图)

机构地区：[1]不详

出　　处：《Women of China》2021年第5期16-19,共4页中国妇女（英文月刊）

摘　　要：He Jiaolong,former deputy head of Zhaosu County,in Ili Kazak Autonomous Prefecture,in Northwest China's Xinjiang Uygur Autonomous Region,went viral in November 2020,when she appeared in a short video riding a horse in the snow to promote local tourism.In less than a year after she began selling specialty products via livestreams(in May 2020),she had gained 2.86 million followers on the short-video platform,Douyin,and she had helped sell products worth more than 10 million yuan(US$1.54 million).She has also organized various public-welfare activities that have benefited locals.2021年4月,新疆眧苏“马背上的女县长”贺娇龙履新,升任新疆伊犁州文旅局党组成员、副局长。2020年11月,她因一段策马雪原宣传当地旅游的短视频而走红网络,圈粉百万。作为分管农业的副县长,她在肩负起直播带货任务后不到一年的时间里,在抖音平台上收获了286万粉丝,带动农副产品销售额超过一干多万元,打赏收入累计突破百万元,并全部用于公益活动。贺娇龙说,流量来了就要抓住,要把热度转化为干部更加务实的行动,换来实实在在的口碑,让流量长流不息。

关 键 词：副局长 新疆伊犁州 短视频 农副产品 公益活动 销售额 

分 类 号：F32[经济管理—产业经济]