专访日本包装设计协会理事长伊藤透暨2021年日本包装设计大赛获奖作品选  

INTERVIEW WITH JPDA PRESIDENT TORU ITO AND SELECTED AWARD-WINNING WORKS FROM THE JAPAN PACKAGE DESIGN AWARDS 2021

出　　处：《包装与设计》2021年第3期4-21,共18页Package & Design

摘　　要："除了设计价值和产品创意之外,JPDA大赛还重点关注参赛作品的包装材料和在环保方面的举措。""In addition to design value and product creation,JPDA also focuses on packaging materials and environmental efforts."众所周知,日本一直是一个十分注重"包装仪式感"的民族,从"のし紙"(日本礼品包装纸)、"水引"(用扭结纸制成的装饰性日本结绳,通常用来绑扎礼品包装)及"風呂敷"(用于包裹和携带物品的方形布)等日本传统包装文化元素,到如今百花齐放的包装设计风格,日本包装设计已在全球范围内建立起了良好的盛誉和独特的辨识度。而日本的包装设计能够取得如此成就,自然离不开重视包装的设计机构的推动,这其中就包括日本唯一的包装设计组织—日本包装设计协会(后文简称"JPDA协会")。As is well-known,Japan has always been a nation that attaches great importance to the"sense of packaging ceremony."From the traditional Japanese packaging cultural elements like noshi-gami(Japanese gift wrapping paper),mizuhiki(decorative Japanese cords made from twisted paper to tie a wrapped gift)and furoshiki(square shaped cloths used to wrap items and carry them),to the diverse packaging design styles today,Japanese packaging design has established a good reputation and distinctive identity all over the world.Such achievement of Japan's packaging design is inseparable from the promotion of the design organizations in Japan that value packaging,including the only package design organization in Japan-JAPAN PACKAGE DESIGN ASSOCIATION(JPDA).

关 键 词：产品创意 礼品包装 获奖作品选 仪式感 包装材料 辨识度 

分 类 号：F42[经济管理—产业经济]