在线旅游社区卷入度对群体凝聚力的影响  

The Effect of Online Travel Community Involvement on Group Cohesion

作　　者：侯如靖[1] 常颖 HOU Rujing;CHANG Ying(School of Economics & Management, Tianjin University of Technology and Education, Tianjin 300222, China;Department of Economics & Management, Jining University, Qufu, Shandong 273155, China)

机构地区：[1]天津职业技术师范大学经济与管理学院,天津300222 [2]济宁学院经济与管理系,山东曲阜273155

出　　处：《重庆交通大学学报（社会科学版）》2021年第3期50-57,共8页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：天津市哲学社会科学规划资助项目“在线旅游社区成员行为与管理策略研究”(TJGLQN17-015)。

摘　　要：在线旅游社区群体凝聚力是保证社区良好发展和高效运作的关键因素。以在线旅游社区为对象,将社区认同和社会惰化作为中介变量,构建社区卷入度作用于群体凝聚力的理论模型。采用问卷调查法,实证研究发现:社区卷入度对社区认同有积极影响,社区认同对社会惰化有负向影响,社区认同和社会惰化分别积极、消极作用于群体凝聚力。该结论对在线旅游社区群体凝聚力的提升有重要的实践启示。The group cohesion of online travel community is a key factor to ensure the well development and efficient operation of the community.This paper takes online travel community as the object,considering community identification and social loafing as mediating factors to construct a theoretical model of community involvement act on group cohesion.A questionnaire survey was conducted and the empirical analysis results show that community involvement has a positive impact on community identification;community identification has a negative impact on social loafing;community identification and social loafing have positive and negative effects on group cohesion,respectively,which provides new insights for managers to enhance community group cohesion.

关 键 词：社区卷入度 社区认同 社会惰化 群体凝聚力 

分 类 号：C912[经济管理]