中美装备制造企业的创新认知话语分析  

Discourse Analysis on Innovation Cognition of Chinese and American Equipment Manufacturing Enterprises

作　　者：廖顺珠[1] 任朝旺[1] LIAO Shunzhu;REN Chaowang(School of Foreign Languages,Guangdong University of Technology,Guangzhou 510006,China)

机构地区：[1]广东工业大学外国语学院,广州510006

出　　处：《重庆交通大学学报（社会科学版）》2021年第3期112-120,共9页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：广东省哲学社会科学规划共建项目“语言学视域下的中美先进装备制造行业管理者认知差异研究——基于大数据的语言分析”(GD16XGL21);广东省哲学社会科学规划共建项目“基于大数据的中美上市公司MD&A中语言手段对比研究”(GD15XGL13)。

摘　　要：创新认知会影响企业的经营管理行为。借助语料库工具,从中美装备企业年报中挖掘企业管理者的创新话语特点和认知差异,表明中美企业管理者均重视技术和产品创新。中国装备企业管理者更关注国家和企业政策对创新的促进作用,将创新看作一种变革性力量,强调自主创新和积极创新;美国装备企业管理者更关注企业当前的举措,创新中重视客户需求,兼顾效率、成本和环保,强调通过持续创新树立值得信赖的企业形象。Innovation cognition of the leaders has a great impact on the managerial behavior of enterprises.Assisted with the corpus tools,this paper is designed to dig out from the annual reports the discursive features and cognitive differences between the leaders of the Chinese and American equipment manufacturing enterprises.It is found that both Chinese and American enterprises attach great importance to the technological and product innovation.The Chinese enterprise leaders are more concerned with the positive roles the national and enterprise policies play on innovation,view innovation as a strong force of reform and emphasize independent and proactive innovation.In comparison,the American enterprise leaders focus more on the present enterprise performance and give much attention to the needs of the clients,efficiency,cost and environmental protection in innovation.They also emphasize building a trusted image through continued innovation.

关 键 词：创新认知 话语分析 中美装备制造业 

分 类 号：F319.56[经济管理—产业经济]