基于情感体验的HTML5广告创意方法探索  

Exploration of HTML5 Advertising Creative Methods Based on Emotional Experience

作　　者：钟鼎[1] ZHONG Ding(Sichuan City Vocational College,Chengdu 610000,China)

机构地区：[1]四川城市职业学院,四川成都610000

出　　处：《鞋类工艺与设计》2021年第7期36-39,共4页SHOES TECHNOLOGY AND DESIGN

基　　金：四川省哲学社会科学重点研究基地现代设计与文化研究中心资助项目(项目编号:MD20C004)。

摘　　要：HTML5广告是基于HTML5技术体系建立的网页广告,能够便捷的展示出信息,同时也拥有较强的互动感,因此成为了广告传输过程中的主要传输方式。这种互动性较强的广告形式让广告拥有了更加广阔的天地,从以往的呆板宣传转换成为了更加关注人本身的形式。本文将主要站在情感的角度上来对HTML5进行分析,研究HTML5广告设计方式。HTML5 advertising is a web page advertisement based on the HTML5 technical system,which can display information conveniently and has a strong sense of interaction.Therefore,it has become the main transmission method in the advertising transmission process.This highly interactive form of advertising allows advertising to have a broader world,from the previous dull propaganda to a form that pays more attention to the person itself.This article will mainly analyze HTML5 from the perspective of emotion,and study the way of HTML5 advertising design.

关 键 词：情感体验 HTML5广告 互动 创意方法 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]