插画艺术在纸胶带文具中的应用研究  

Research on the Application of Illustration Art in Paper Tape Stationery

作　　者：敬昕怡 陈明红[1] JING Xin-yi;CHEN Ming-hong(Sichuan Conservatory of Music,Chengdu Academy of Fine Arts,Chengdu 610500,China)

机构地区：[1]四川音乐学院成都美术学院,四川610500

出　　处：《绿色包装》2021年第5期102-106,共5页Green Packaging

摘　　要：纸胶带作为近几年流行起来的一种实用文具,它便利轻巧,兼具美感的外观,在生活中应用非常广泛。数字插画作为一门新兴的艺术形式很好的迎合了纸胶带这种特殊媒介的传播需求,相较于传统的纸质画作,数字插画在纸胶带文具应用市场具有更大的优势。在国家提出的“大众创业,万众创新”大背景下,现在很多产业正在以“互联网+”的方式进行必要的产业升级和技术革新,纸胶带这种纸质印刷产品本身也能够很好的体现出插画的特征和优势。本文从专业角度出发,以纸胶带这种文具作为切入点,将插画在纸胶带上的应用作为分析探讨的对象,并试图从专业视角对其进行梳理研究。Paper tape is a kind of practical stationery which is popular in recent years.It is convenient,light and beautiful.It is widely used in daily life.As a new art form,digital illustration caters to the needs of the special media of paper tape,compared with the traditional paper paintings,digital illustration has more advantages in the paper tape stationery market.Under the background of"mass entrepreneurship,mass innovation"proposed by the state,many industries are carrying out necessary industrial upgrading and technological innovation in the way of"Internet+"Paper tape this paper printing product itself can also reflect the characteristics and advantages of illustration.In this paper,from a professional point of view,the paper tape stationery as a starting point,the illustration on the application of paper tape as the object of analysis and study,and try to carding from a professional point of view.

关 键 词：插画 纸胶带市场 受众群体 

分 类 号：J218.5[艺术—美术] G124[文化科学]