基于耦合模型的辽宁省文化与旅游产业融合态势测度  

Measurement of Cultural and Tourism Industry Integration in Liaoning Province Based on Coupling Model

作　　者：徐飞[1] 李彬[2] XU fei;LI bin(School of Economics and Management,Shenyang Ligong University,Shenyang 110159,China;Institute of Japan,Liaoning University,Shenyang 110136,China)

机构地区：[1]沈阳理工大学经济管理学院,辽宁沈阳110159 [2]辽宁大学日本研究所,辽宁沈阳110136

出　　处：《辽宁大学学报（哲学社会科学版）》2021年第2期70-78,共9页Journal of Liaoning University(Philosophy and Social Sciences Edition)

基　　金：2019年辽宁省教育厅科学研究基金项目“辽宁省文化与旅游产业耦合发展研究”(LG201935);2020年辽宁省教育厅科学研究经费项目“‘新基建’背景下辽宁省文旅产业融合研究”(LJC202022);2019年度沈阳市哲学社会科学规划课题常规项目“沈阳文化旅游融合发展的路径研究”(SC19003)。

摘　　要：辽宁襟辽河而滨海江,在地域文化上被称为辽河文明或辽海文化,其文化和旅游资源丰富。文章利用系统耦合理论,构建耦合模型,利用28个指标,分析2007—2018年辽宁省文化与旅游产业的耦合协调度以及文旅产业发展的同步性情况。研究结果表明:辽宁省文化和旅游产业耦合度很高,呈高度耦合发展状态,耦合协调性上逐年上升,近年来达到了高级耦合协调阶段。从文旅同步性上看,近年有文化产业发展滞后于旅游产业发展的趋势。据此提出建议,包括:注重体制建设,建立有效的人才保障机制,凸显辽宁省文化旅游的民族特色,迎合时代需要细化文化旅游市场;后疫情时代,应更加重视文化旅游景区的宣传渠道和消费者心理。Liaoning Province is known as Liaohe civilization or Liaohai culture in terms of regional culture,which is rich in cultural and tourism resources.This study uses the system coupling theory to build a coupling model,and uses 28 indicators to analyze the coupling coordination degree of culture and tourism industry and the synchronization of cultural and tourism industry development in Liaoning Province from 2007 to 2018.The results show that the coupling degree of culture and tourism industry in Liaoning Province is very high,showing a high coupling development state.The coupling coordination is increasing year by year,and has reached the advanced coupling coordination stage in recent years.From the perspective of cultural tourism synchronization,the development of cultural industry lags behind the development of tourism industry in recent years.Accordingly,the paper puts forward some suggestions,including paying attention to the system construction,establishing an effective talent guarantee mechanism,highlighting the national characteristics of cultural tourism in Liaoning Province,meeting the needs of the times and refining the cultural tourism market.In the post-epidemic era,more attention should be paid to the publicity channels and consumer psychology.

关 键 词：文旅产业 产业融合 耦合性 民族特色 差异化市场 

分 类 号：F590.3[经济管理—旅游管理]