基于特征价格模型的民宿价格影响因素研究——以浙江省为例  

Research on the influencing factors of min-syuku price based on hedonic price model--Taking Zhejiang Province as an example

作　　者：陈健平[1] 陈瑾[2] 何永达[1] CHEN Jian-ping;CHEN Jin;HE Yong-da(Lishui University,Lishui,Zhejiang 323000;Jiangxi Academy of Social Sciences,Nanchang,Jiangxi 330077)

机构地区：[1]丽水学院商学院,浙江丽水323000 [2]江西省社会科学院,江西南昌330077

出　　处：《价格月刊》2021年第6期20-26,共7页

基　　金：国家社科基金青年项目“返贫的信用防范长效机制与循数治理研究”(编号:20CSH059);浙江省哲学社会科学规划项目“浙南廊桥空间格局与环境要素耦合研究”(编号:21NDJC160YB);江西省社会科学规划项目“乡村旅游转型升级下民宿经济高质量创新发展研究”(编号:19YJ06);江西省社会科学基金“十三五”(2020)地区项目“关于把象湖、梅湖整合开发打造成南昌具有特色魅力的人文生态旅游景区研究”(编号:20DQ27)。

摘　　要：基于特征价格模型,通过携程、高德地图、天地图等网站采集了覆盖浙江省全部90个县(市区)的民宿与价格相关的文本和地理空间信息,利用OLS和分位数回归法,从文化特征、品牌特征、环境特征、硬件特征和服务特征5个方面进行分析。结果表明:民宿的文化特征、品牌特征和硬件特征对价格主要呈现显著正向影响,民宿的服务特征和环境特征对价格影响正负相当,各项特征的大部分变量对民宿价格的溢价较大。因此,针对民宿合理价格导向策略,提出文化注魂,打造民宿新期待意境;品牌赋能,引领民宿新生活风尚;区位筑基,打造民宿新集群高地;软硬并举,拓展民宿新服务场景等对策建议。Based on hedonic price model,this paper collected price-related text and geospatial information about minsyuku covering all 90 counties(urban areas)in Zhejiang Province through Ctrip,Amap,Map World and other websites,and used OLS and quantile regression method to analyze it from five aspects,respectively cultural characteristics,brand characteristics,environmental characteristics,hardware characteristics and service characteristics.The results show that the cultural characteristics,brand characteristics and hardware characteristics of minsyuku mainly have a significant positive influence on the price,and the service characteristics and environmental characteristics of minsyuku have the same positive and negative influence on the price.Most variables of each characteristic have a large premium on the price of minsyuku.Therefore,in response to the reasonable price-oriented strategy of minsyuku,we propose that we should pay attention to the soul of culture to create a new expectation for minsyuku;empower the brand to lead a new lifestyle of minsyuku;build a base for the location to create a new cluster of minsyuku;develop both hardware and software to expand the new service scenarios of minsyuku.

关 键 词：民宿价格 特征价格模型 

分 类 号：F719.2[经济管理—产业经济]