用户感性意象数据的可视化分析技术  

Visualization analysis technology of user perceptual image data

作　　者：李明 刘肖健 LI Ming;LIU Xiao-jian(Institute of Industrial Design,Zhejiang University of Technology,Hangzhou 310023)

机构地区：[1]浙江工业大学工业设计研究院,浙江杭州310023

出　　处：《机械设计》2021年第4期123-128,共6页Journal of Machine Design

基　　金：教育部人文社会科学研究资助项目(19YJA850012)。

摘　　要：为在设计决策中对用户感性意象调研数据进行直观有效地应用,基于语义差异法与Corel Draw软件,开发了用户感性意象数据的可视化分析工具。单款产品意象和产品综合意象两个数据可视化处理模块作为技术工具核心,可对单款产品的多用户意象进行可视化表达,绘制出用户意象地形图,并对多款产品的用户意象地形图进行融合处理,以辅助设计人员进行决策。以地铁车辆造型设计为例,运用所开发的技术工具进行分析,设计了一款新车型,经试验证明,该工具具有合理性与可用性,可在用户感性意象数据分析过程中起到有效作用。In order to perform intuitive and effective application of survey data of user perceptual image during design decision process,a visual analysis tool of user perceptual image data was developed based on semantic differential method and Corel DRAW software.The Single Product Image data visualization module and the Overall Product Image data visualization module were taken as technical tool core,which could perform visualized expression of multi-user images for single product,draw out maps of multiuser images,and fuse user image maps for multiple products to assist designers in the decision-making process.A metro vehicle modeling design was taken as an example design a novel type of metro using this technical tool.The rationality and usability of this tool was verified experimentally.The tool could play an effective role in data analysis process of user perceptual image.

关 键 词：工业设计 意象数据可视化 语义差异法 感性意象 

分 类 号：TB47[一般工业技术—工业设计] TP391.41[自动化与计算机技术—计算机应用技术]