电子商务时代农产品网络营销策略研究  

Research on the Network Marketing Strategy of Agricultural Products in the E-commerce Era

作　　者：李保国[1] 王妮[1] LI Baoguo;WANG Ni(Wuyi University,Wuyishan Fujian 354300)

机构地区：[1]武夷学院,福建武夷山354300

出　　处：《山东农业工程学院学报》2021年第5期42-46,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：福建省教育厅社科资助项目:“晋江经验”视角下品牌联合效应研究(编号:JAS20379)。

摘　　要：互联网时代,电子商务不仅为农产品提供了更多营销路径,也扩大农产品覆盖面,提升了农产品销量。因此,电子商务时代,农产品需要构建具有特色的网络营销模式,对传统营销模式进行适当革新和优化,这样才能符合时代发展趋势。本文通过分析农产品网络营销特征,阐述电子商务时代下加强农产品网络营销的必要性,还会对电子商务时代的农产品网络营销提出一系列发展意见。The development and popularization of the Internet ushered in the spring of e-commerce.E-commerce can not only provide more marketing channels for agricultural products,but also expand the coverage of agricultural products and promote their sales.Therefore,in the era of e-commerce,agricultural products need to build a distinctive network marketing model,so as to conform to the development trend of the times,and to properly innovate and optimize the traditional marketing model.This article will analyze the characteristics of online marketing of agricultural products,and explain the necessity of strengthening online marketing of agricultural products in the era of e-commerce,and put forward a series of development opinions on online marketing of agricultural products in the era of e-commerce.

关 键 词：电子商务 互联网 农产品 网络营销 

分 类 号：F20[经济管理—国民经济]