全域旅游背景下旅游季节性的再思考  

Rethink of tourism seasonality under the holistic tourism background

作　　者：楚恩惠 刘爱利[1] 王端军 程雯 CHU Enhui;LIU Aili;WANG Duanjun;CHENG Wen(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048;Party School of CPC Jinan Municipal Committee,Jinan Shandong,250100)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048 [2]中共济南市委党校,山东济南250100

出　　处：《首都师范大学学报（自然科学版）》2021年第3期84-90,共7页Journal of Capital Normal University：Natural Science Edition

基　　金：国家自然科学基金面上项目(41871130)。

摘　　要：季节性是旅游业的固有特征之一.季节性影响旅游地的需求波动,对旅游地的经济、社会和生态等方面产生重大影响;如何积极地缓解并应对旅游地的季节性是关键问题.本文结合当前全域旅游的发展背景,通过文献分析,从旅游季节性的概念内涵、形成原因、特征和影响4个方面进行回顾梳理,对旅游季节性的缓解对策进行再思考.研究表明:(1)全域旅游改变了景区点的“小范围”旅游,从旅游供给侧的角度对目的地的资源、环境和文化等方面进行整合,有助于缓解旅游地的供需矛盾,进而对季节性产生影响;(2)全域旅游整合旅游地的资源,创设适合多时空休闲旅游的产品体系,为缓解旅游季节性问题提供了新视角.Seasonality is one of the inherent characteristics of tourism.The demand fluctuation of tourist destinations is affected by seasonality,which has a great impact on economic,social and ecological aspects.How to actively alleviate and deal with the seasonality of tourist destinations is the key issue.Combined with the current development background of holistic tourism,this paper reviewed literature and sorted out the concept connotation,formation cause,characteristics and influence of tourism seasonality,and reconsidered the mitigation measures of tourism seasonality.This research found that:(1)holistic tourism changed the"small-range"tourism of scenic spots,integrating resources,environment,culture and other aspects from the supply-side perspective can help to ease the contradiction between supply and demand of tourist destinations,which affect the seasonality of tourism.(2)Holistic tourism integrated the resources of tourism destinations,creating a product system suitable for multi-time and space leisure tourism,a new perspective was provided for easing tourism seasonality problem provides.

关 键 词：全域旅游 旅游季节性 休闲旅游 供给侧 

分 类 号：F590[经济管理—旅游管理]