数据驱动下青岛海洋文化乡村的旅游策略研究  

Research on Qingdao Intangible Ocean Culture Heritage and Cultural Tourism Strategies for Rural Revitalization based on Big Data

作　　者：姜乃彬 赵琳[1] 陈晓菲 Jiang Naibin;Zhao Lin;Chen Xiaofei

机构地区：[1]青岛理工大学

出　　处：《建筑与文化》2021年第6期200-202,共3页Architecture & Culture

摘　　要：文章基于乡村振兴、文旅融合的时代背景,对青岛市非物质文化遗产进行汇总分类,并选取即墨田横周戈庄村的祭海节为海洋文化遗产研究对象。通过空间句法建立数据模型分析周戈庄村道路现状;获取网络大数据,通过POI兴趣点及文本评价数据分析田横镇商业活力,总结乡村旅游商业基础设施困境;通过公众感知度分析乡村文化活力及乡村旅游文化困境。最终提出田横镇面向游客的海洋文化旅游策略,为青岛海洋文化乡村振兴、齐鲁样板工程助力。Based on the era background of rural revitalization and cultural tourism,the paper summarizes and classifies Qingdao’s intangible culture heritages,taking Tianheng sacrificial ceremony as the research object.Spatial syntax data model is established to analyze the current road situation in Zhouge village.To summarize rural infrastructure dilemma,network big data such as Points of interest and text comments are collected to analyze Tianheng business vitality.Tourism development mode and public perception are analyzed to summarize rural cultural tourism dilemma.The paper proposes the strategies of ocean cultural tourism in Tianheng Town through the analysis of the current situation to revitalize Qingdao ocean cultural village and Qilu Model Project.

关 键 词：海洋文化遗产 文化旅游 乡村振兴 大数据 田横祭海节 

分 类 号：G127[文化科学] F327[经济管理—产业经济] F592.7