基于VRIO模型的中国古镇可持续发展路径分析--以广州市沙湾古镇为例  

Analysis of the Sustainable Development Path of Ancient Towns in China Based on VRIO Model as an Example--Take Shawan Ancient Town in Guangzhou

作　　者：王韬[1] 陈秋榕 李景如 安明明[1] Wang Tao;Chen Qiurong;Li Jingru;An Mingming(Huali College of GuangDong University of Technology,Guangzhou Guangdong 511325)

机构地区：[1]广东工业大学华立学院,广东广州511325

出　　处：《对外经贸》2021年第5期84-87,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2020年广东省科技创新战略资金(“攀登计划”)哲学社会科学类社会调查报告和学术论文一般项目“基于VRIO模型的‘动漫+古镇’产业融合发展调研分析——以广州市沙湾古镇为研究对象”成果(项目编号:pdjh2020b0781);2020年广东省大学生创新创业训练项目“基于VRIO模型的‘动漫+古镇’产业融合发展调研分析——以广州市沙湾古镇为研究对象”成果(项目编号:202013656028)。

摘　　要：中国古镇拥有较高的历史文化研究价值,以及中国传统文化传播价值,是当前时代发展过程中不可忽视的宝贵物质资源。当前中国各地古镇开发及商业化程度有所差异,维护工作缺乏资金,古镇宣传力度不够导致爱护古镇群体较弱。为此,以广州市沙湾古镇为例,通过VRIO模型分析中国古镇可持续发展路径,为解决中国其他地区古镇开发提供一些建议。Chinese ancient towns have high historical and cultural research value,as well as traditional Chinese cultural transmission value,which is a valuable material resource that cannot be ignored in the development of the current era.At present,the development and commercialization of ancient towns in different parts of China are different.The lack of funds for maintenance work and the insufficient publicity of ancient towns have led to a weak group that cares for ancient towns.To this end,this article takes the ancient town of Shawan in Guangzhou as an example,and uses the VRIO model to analyze the sustainable development path of ancient towns in China,and provides some suggestions for solving the development of ancient towns in other regions of China.

关 键 词：中国古镇 VRIO模型 可持续发展 路径 

分 类 号：F592.3[经济管理—旅游管理]