网络文本视角的武汉市黄陂乡村旅游游客评价分析与提升路径  

Web Text Perspective Evaluation Analysis and Promotion Path of Huangpi Rural Tourism in Wuhan

作　　者：刘丽莉[1] LIU Lili(Wuhan Polytechnic,Wuhan 430074)

机构地区：[1]武汉职业技术学院,武汉430074

出　　处：《长江工程职业技术学院学报》2021年第2期58-63,共6页Journal of Changjiang Institute of Technology

基　　金：2020年湖北省中华职业教育社调研课题项目“重大疫情背景下湖北省旅游业可持续发展之研究”(编号:HBZJ2020069)。

摘　　要：乡村旅游成为乡村振兴重要推动因素。黄陂区乡村旅游资源丰富,已经跻身于武汉市城郊乡村旅游的第一梯队。以武汉市黄陂区乡村旅游作为研究对象,从游客网络游记的角度,通过游客评价数据,分析该区乡村旅游总体形象及发展中的问题,并提出了该区乡村旅游的提档升级的路径。Rural tourism has become an important driving factor for rural revitalization.Huangpi District is rich in rural tourism resources,and has been among the first echelon of rural tourism in the suburbs of Wuhan city.Taking the rural tourism of Huangpi District of Wuhan city as the research object,from the perspective of tourists'online travel notes and through the evaluation data of tourists,this paper analyzes the overall image of rural tourism in this area and the problems in its development,and puts forward the path of upgrading rural tourism in this area.

关 键 词：网络文本 黄陂 乡村旅游 

分 类 号：F590.75[经济管理—旅游管理]