农业供给侧结构性改革视域下的品牌农业研究--以浙江涌泉蜜橘产业为例  

Research on Brand Agriculture from the Perspective of Agricultural Supply-side Structural Reform-Taking Zhejiang Yongquan Tangerine Industry as an Example

作　　者：冯仁方 FENG Ren-fang(Taizhou Yumanyuan Fruit Professional Cooperative,Taizhou,Zhejiang 317021)

机构地区：[1]台州玉满园水果专业合作社,浙江台州317021

出　　处：《安徽农业科学》2021年第11期216-220,234,共6页Journal of Anhui Agricultural Sciences

基　　金：全国青年马克思主义者培养工程对该研究的支持。

摘　　要：聚焦农业供给侧结构性改革,结合马克思主义政治经济学,透过品牌农业视觉,系统全面地分析涌泉蜜橘产业在不同历史阶段的品牌发展状况。剖析现今产业中存在的过度追求增长、智能化程度低、初级加工为主、二三产业不足、新老交替不足、科技人才匮乏、劣质品驱逐优质品等问题,提出切实可行的建议:加强科学生产经营,积极发挥政府作用,科学规划品牌战略,文化引领消费升级,线上线下同步发展,二三产业有效延伸。Focusing on the structural reforms on the agricultural supply side,combining with Marxist political economy,and through the brand agricultural vision,a systematic and comprehensive analysis of the brand development status of the Yongquan tangerine industry in different historical stages was conducted.The problems of excessive pursuit of growth,low level of intelligence,primary processing,insufficient secondary and tertiary industries,insufficient replacement of new and old,lack of scientific and technological talents,and low-quality products expelling high-quality products,were analyzed,and practical suggestions were put forward:strengthen scientific production and operation,actively play the role of the government,scientifically plan brand strategy,culture leads consumption upgrade,online and offline simultaneous development,and effective extension of secondary and tertiary industries.

关 键 词：侧结构性改革 品牌农业 马克思主义政治经济学 涌泉蜜橘 

分 类 号：S-9[农业科学]