中国传统图案在服装卖场视觉形象设计中的“潮表达”  

“Tide expression”of Chinese traditional pattern in the clothing store visual image design

作　　者：姚宗巾 Yao Zongjin(College of Engineering and Design,Hunan Normal University,Changsha 410200,China)

机构地区：[1]湖南师范大学工程与设计学院,湖南长沙410200

出　　处：《纺织报告》2021年第5期80-81,共2页

摘　　要：服装卖场视觉形象设计是品牌整体视觉设计的一部分,将中国传统图案融入服装卖场的视觉形象设计,让这些古老的图案迸发出新的生命力是有一定方法的,也是需要结合品牌情况考虑的。文章在简要介绍中国传统图案的基础上,列举和分析了相关卖场视觉形象设计的优秀案例,旨在发现中国传统图案之美,并给予服装企业启示。The visual image design of the clothing store is a part of the overall visual design of the clothing brand.There are certain methods to integrate traditional Chinese patterns into the visual image design of clothing stores,so that these ancient patterns burst out with new vitality,and it also needs to be considered in combination with brand’s own situation.On the basis of a brief introduction of traditional Chinese patterns,this paper lists and analyzes excellent cases of visual image design in relevant stores,aiming at discovering the beauty of traditional Chinese patterns and giving inspiration to clothing enterprises.

关 键 词：中国传统图案 服装卖场设计 视觉形象设计 

分 类 号：TS941.8[轻工技术与工程—服装设计与工程]