结构张力与互动效应:体育话语权认知模式的重构  

Discourse’s Additive and Multiplication Effect:Connotation Reconstruction of Sports Discourse Power in Sports Media Age

作　　者：程雪峰[1] 刘志国[2] 谢米列特·塔马拉·阿列克谢耶夫娜 CHENG Xuefeng;LIU Zhiguo;Semilet Tamara Alekseyevna(College of Humanities,Yantai University,Yantai 264005,China;College of Physical Education,Yantai University,Yantai 264005,China;Department of Journalism,Altai State University,Barnauer,Russian Federation)

机构地区：[1]烟台大学人文学院,山东烟台264005 [2]烟台大学体育学院,山东烟台264005 [3]俄罗斯联邦阿尔塔依国立大学新闻系,俄罗斯联邦巴尔瑙尔

出　　处：《南京体育学院学报》2021年第5期16-22,共7页Journal of Nanjing Sports Institute

基　　金：国家社科基金后期资助项目(19FTYB013);山东省社会科学规划研究项目(重大理论专项):“一带一路”倡议下齐鲁体育文化对外传播的战略价值与发展策略(18CSJJ19)。

摘　　要：从2012年伦敦奥运会到2018年平昌冬奥会,在近些年举行的国际重大体育比赛中,我国体育选手多次遭遇到不公正判罚,国内体育界的一些专业人士认为,主要原因在于中国缺少体育话语权,体育话语权已成为目前中国媒体报道和民间议论的高频词语。然而,人们对什么是体育话语权却有不同的认识。以往学界多从竞技体育本体层面切入进行研究,研究从当今体育呈现媒介化形态这一特点展开,指出体育话语权形成的“关键框架”即“支配性结构”,其中的配置性资源与权威性资源起着重要作用。研究认为,世界体育话语权实际上是以本体话语与媒介话语的“话语复合体”的方式为基本形态,而这种复合形态表现出“加乘效应”,对于重新认识体育话语权内涵、拓展中国体育话语权的发展路径以及对于“一带一路”文化先行背景下我国体育文化传播具有实际应用价值。In the 2012 London Olympic Games and some world significant events in recent years,Chinese athletes often received unfair treatments.Some sport professionals believe the main reason for this is the lack of discourse power of China sports,and sports discourse has become a high frequency word in current sports report and folk discussion.However,each one sticks to his own argument on the intension of sports discourse cognition.In this paper,research methods not only simply analyzed from breaking the“body”of competitive sports,cutting in from the characteristics of the media form,but also from the dominant structure of sports discourse and its allocation resources,authoritative resources,presents that the sports discourse is actually a“complex”of“sports body discourse”and“sports media discourse”,which embody a kind of“additive and multiplication effect”,and has exploration significance for the development of deepening the understanding of sports discourse and expand the Chinese sports discourse path.

关 键 词：体育话语权 媒介话语权 支配性结构 体育文化 

分 类 号：G80-05[文化科学—运动人体科学]