后疫情时代我国体育产业发展态势及策略  

Development Trend and Countermeasures of China's Sports Industry in the Post-Epidemic Era

作　　者：季城 谢新涛[1] JI Cheng;XIE Xin-tao(Sports Institute,Xi'an Technological University,Xi'an 710021,China)

机构地区：[1]西安工业大学体育学院,西安710021

出　　处：《体育文化导刊》2020年第12期84-91,共8页Sports Culture Guide

摘　　要：运用数理统计法、逻辑分析法等,分析后疫情时代我国体育产业发展态势,提出发展策略。后疫情时代我国体育产业发展态势为资本流动“受阻”,线上产业“爆发”,金融投入“谨慎”,居民意识“提高”,新型技术“涌现”。面临的问题:产业主体力量薄弱,风险应对能力不足;中小企业融资困难,难以募集风投资金;上下游供需不平衡,产品有效供给不足;产业创新人才缺乏,同质化竞争严重。发展策略:多种渠道夯实主体力量,以维稳政策增强抗风险力;多维层面优化授信政策,以资金流转降低企业成本;双线融合促进产品革新,以服务供给带动体育内需;行业风口推动人才培养,以创新人才保障产业活力。By using the methods of mathematical statistics and logical analysis,this paper analyzed the development trend of China's sports industry in the post-epidemic era and proposed development strategies.In the post-epidemic era,the development trend of China's sports industry is that capital fl ows is blocked,online industries are exploded,fi nancial investment is cautious,residents'awareness is enhanced,and new technologies are emerging.We are faced with some problems as follows:China's industrial entities are weak and its ability is insuffi cient to respond to risks,small and medium-sized enterprises are fi nancing diffi culties and hard to raise venture funds,the supply and demand of upstream and downstream is unbalanced,and the effective supply of products is insufficient,and lack of industrial innovation talents,with serious homogenization competition.Development strategies:We should consolidate the main force through multiple channels,enhance the resilience of risk with the policy of maintaining stability,optimize the credit policy at a multi-dimensional level to reduce the cost of the enterprise through capital fl ow,use dual-line integration to promote product innovation and drive domestic demand in sports by service supply,and make use of industry boom to promote talent training and guarantee the vitality of the industry with innovative talents.

关 键 词：体育经济 体育产业 后疫情时代 发展态势 发展策略 

分 类 号：G812[文化科学—体育学]