智能时代经济型酒店目标客户分析与服务策略构建  

Target Customer Analysis and Service Strategy Construction of Economic Hotel in Intelligent Era

作　　者：刘娜[1] LIU Na(Dalian Vocational Technical College,Dalian,Liaoning Province,116035 China)

机构地区：[1]大连职业技术学院,辽宁大连116035

出　　处：《科技创新导报》2021年第6期182-184,共3页Science and Technology Innovation Herald

基　　金：智能时代经济型酒店经营困局与发展对策研究(项目编号:DZDD2020B-03)。

摘　　要：随着国内经济和旅游业的飞速发展,消费者对经济型酒店的需求越来越强烈,能够被广大消费层所接受的经济型酒店有着更加利好的市场前景。本文从经济型酒店的客户需求调研入手,以经济型酒店客户为研究对象,找到时下消费者对经济型酒店的要求现状,分析酒店发展过程中存在的问题,并从提高硬件技术水平、多样化营销策略以及加强服务管理等方面,提出经济型酒店的发展策略。With the rapid development of domestic economy and tourism,the demand of economy hotel is more and more strong,the economy hotel which can be accepted by the majority of consumers has a better market prospect.This paper starts with the customer demand survey of economy hotel,taking the economic hotel customers as the research object,find out the current consumer demand for economic hotels,analyze the problems existing in the process of hotel development,from the aspects of improving hardware technology level,diversified marketing strategy and strengthening service management,this paper puts forward the development strategy of economy hotel.

关 键 词：智能时代 经济型酒店 目标客户 策略 

分 类 号：C931[经济管理—管理学]