基于移动网购模式的产品设计探析  

Analysis of Product Design Based on Mobile Online Shopping Mode

作　　者：刘长万 LIU Chang-wan(Jiangxi Vocational Technical College of Industry&Trade,Nanchang 330038,China)

机构地区：[1]江西工业贸易职业技术学院,南昌330038

出　　处：《包装工程》2021年第12期242-247,共6页Packaging Engineering

摘　　要：目的鉴于移动网购用户日趋增加,针对移动网购的现状与特点进行探究,以研究结果来思考能够被借鉴于家居产品设计的信息,提出移动网购对于产品设计的影响。方法运用文献研究法与案例分析法,通过移动网购模式的购物场景、展示方式、购物时间、消费群体和到货模式5个方面,论述该模式所带来的新式购物体验,思考在该模式影响下的产品创新设计之道。结论移动网购模式发展前景乐观,产品设计为了顺应移动网购模式,更好地服务于消费者,可以先吸收移动网购模式的经验,而后研究适合自身的方案。此外,探讨移动网购模式对产品设计的作用,可以从改变表达方式、提高用户满意度、改良开发周期和增强体验感这些要点上,挖掘有意义的切入点进行创新设计,以此来激发产品设计的活力。In view of the increasing number of mobile online shopping users,the current situation and characteristics of mobile online shopping are explored,and the results of the research are used to explore information that can be used for home product design,and the impact of mobile online shopping on product design is proposed.Literature research method and case analysis method are used,and five aspects including the shopping scene,display mode,shopping time,consumer groups and arrival mode of the mobile online shopping model are considered,the new shopping experience brought by the model are discussed,and the innovative design method of home products under the impact of this model is reflected.The development prospect of the mobile online shopping model is optimistic.In order to conform to the mobile online shopping model and better serve consumers,the product design can first absorb the experience of the mobile online shopping model,and then study a solution suitable for itself.In addition,to explore the role of mobile online shopping model in the design of home products,we can excavate meaningful entry points for innovative design from the points of changing expressions,improving user satisfaction,improving development cycles and enhancing the sense of experience,so as to inspire home products design vitality.

关 键 词：移动网购 产品设计 创新设计 用户体验 

分 类 号：TB472[一般工业技术—工业设计]