Investigation and Analysis of the Current Situation of Online Drug Sellers  

作　　者：Xu Guangwei Wang Shuling 

机构地区：[1]School of Business Administration,Shenyang Pharmaceutical University,Shenyang 110016,China [2]Computer Management Center,Shenyang Second Hospital of Traditional Chinese Medicine,Shenyang 110101,China

出　　处：《Asian Journal of Social Pharmacy》2021年第2期174-179,共6页亚洲社会药学（英文）

摘　　要：Objective To provide reference for the relevant departments to train and manage online drug sellers.Methods A questionnaire was conducted among 124 grass-roots drug sellers from 13 online drug sales enterprises,including Tmall Medical Center and JD Home Health Channel and 265 teachers and students from 33 pharmaceutical colleges and universities.The problems were analyzed in this paper and some specific suggestions were made.Results and Conclusion 389 questionnaires were sent out and 371 effective questionnaires were recovered.The effective recovery rate was 95.37%.The universities surveyed mainly recruited undergraduates,accounting for 66.7%of the total.Most of the employees in the online drug sales enterprises surveyed graduated from secondary school or universities,accounting for 91.9%.The number of graduates surveyed who were willing to work in the online drug sales enterprises was low,accounting for only 8.67%.Besides,it was difficult for online drug sellers to be promoted,71.7%of the respondents had no promotion opportunities.In view of the main problems such as the low professional quality of online drug sellers,their low willingness to engage in online drug sales,and few promotion opportunities,it is suggested the reform of licensed pharmacists should be deepened to improve the number and quality of online drug sellers.Meanwhile,we should learn the advanced experience from developed countries.In addition,the income and welfare of the online drug sellers should be improved.Lastly,a unified management platform must be set up for online drug sellers by technical means.

关 键 词：online drug seller PHARMACY current situation survey 

分 类 号：F42[经济管理—产业经济]