北极航线开发中塑造国家形象的契机与路径  

Opportunity and Path for Shaping the National Image in the Development of the Arctic Shipping Routes

作　　者：李晓蕙 王舒宁 张莹 LI Xiao-hui;WANG Shu-ning;ZHANG Ying(School of Public Administration and Humanities,Dalian Maritime University,Dalian 116026,China)

机构地区：[1]大连海事大学公共管理与人文艺术学院,辽宁大连116026

出　　处：《海南大学学报（人文社会科学版）》2021年第3期169-176,共8页Journal of Hainan University （Humanities & Social Sciences）

基　　金：辽宁省社会科学基金规划项目(L19BGL010);大连海事大学基本科研业务费重点科研培育项目(3132019357)。

摘　　要：全球化进程中,国家间的利益冲突不断发生,部分西方媒体的片面信息报道损害了我国的国家形象。近年来,伴随北极航线开发活动的全面推进,北极航线开发过程成为各国展示形象的舞台。我国要利用这一契机,构建起以"和文化"为精神内涵的负责任大国形象。必须规划国家形象塑造的整体战略,明确我国国家形象的基本特征,依托主流媒体资源优势和新媒体技术优势,以便在北极航线开发活动的信息传播中发出中国声音,重新塑造中国国家形象。In the process of globalization,conflicts of interest between countries always exist,and partial reports of some Western media have damaged China’s national image.As the developmental activities of Arctic shipping routes comprehensively advances in recent years,this developmental process has become a stage for countries to display their images.China is supposed to seize this opportunity to build a responsible power with the "harmony culture" as its spiritual connotation.In addition,China should plan an overall national image shaping strategy,clarify the basic characteristics of China’s national image,and rely on the resource advantages of mainstream media and the technological advantages of new media to spread China’s voice and reshape China’s national image in the information dissemination for the developmental activities of Arctic shipping route.

关 键 词：北极航线 国家形象 和文化 

分 类 号：C939[经济管理—管理学]