乡村振兴战略背景下农村电商物流配送流程的分析与设计--以贵州省凯里市农产品配送为例  

Analysis and Design of Rural E-commerce Logistics Distribution Process under the Background of Rural Revitalization Strategy——Take the distribution of agricultural products in Kaili City,Guizhou Province as an example

作　　者：马艳玲[1] 马菲菲[2] 王楠 郑绍珩 MA Yan-ling;MA Fei-fei;WANG Nan;ZHENG Shao-heng(School of Management,Zunyi Normal University,Zunyi 563006,China;School of Historical Culture and Tourism,Zunyi Normal University,Zunyi 563006,China;Traffic Man-agement Bureau of Zunyi city,Zunyi 563100,China)

机构地区：[1]遵义师范学院管理学院,贵州遵义563006 [2]遵义师范学院历史文化与旅游管理学院,贵州遵义563006 [3]遵义市公安交通管理局,贵州遵义563100

出　　处：《遵义师范学院学报》2021年第3期62-65,72,共5页Journal of Zunyi Normal University

基　　金：贵州省教育厅高校人文社科项目“贵州省精准脱贫与乡村振兴耦合机制及政策协同研究”(2019qn028)。

摘　　要：基于电商在农村发展的现状及问题,针对农村电商物流配送“市、县、镇、村四级”的特点进行分析,搭建一个统一的物流配送网络,以农产品配送为例,设计出一个适合我国农村电子商务发展的物流配送流程,在能够优化农村物流配送结构、对农产品起到很好的宣传作用的同时,带动我国农村农业发展。Based on the current situation and problems of e-commerce development in rural areas,this paper analyzes the characteristics of rural e-commerce logistics distribution at the"four levels of city,county,town,and village",builds a unified logistics distribution network,and takes agricultural product distribution as an example to design.A logistics distribution process suitable for the development of rural e-commerce in China is able to optimize the rural logistics distribution structure and play a good role in promoting agricultural products,while driving the development of rural agriculture in China.

关 键 词：乡村振兴战略 电子商务 农村物流配送流程 农产品 

分 类 号：F323[经济管理—产业经济]