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作 者:刘浩冰 Liu Haobing
机构地区:[1]北京师范大学出版科学研究院 [2]北京师范大学出版集团
出 处:《中国出版史研究》2021年第2期52-67,共16页Research on the History of Publishing in China
摘 要:改革开放以来的民营书业发行是推动中国出版业、文化产业发展的重要力量,同时也是服务出版业转型升级实现文化强国目标的重要力量。纵观其发展阶段,可分为早期民营书业组织的产生与“二渠道”的形成(1978—1992)、民营书业二级批发权的获得与专业化发展(1992—2003)、民营书业获得总发行权与电商时代下的发行扩张(2003—2012)和民营书业发行渠道多元化与高质量发展(2012年至今)四个阶段。同时,持续推进的出版体制改革是民营书业发行发展的主导性力量,其实践探索不断为中国出版业市场化、产业化发展注入活力,并与互联网出版技术迭代升级紧密关联,与出版法制建设同步以及是中国出版现代化观念的直接反映等特点,给中国出版业未来发展带来诸多启示。Privately-run book distribution has been an important driver of China’s publishing and cultural industry development since reform and opening-up, and it has also played an important part in serving the publishing industry’s transformation and upgrade and realizing the goal of strengthening the country through cultural advances. Its development can be divided into four stages:(1) the birth of privately-run book organizations and the formation of "twin channels"(1978-1992);(2) the grant of Level-2 wholesale right to and professional development of privately-run book traders(1992-2003);(3) the grant of universal distribution right to privately-run book traders and their expansion of distribution business in the e-commercial era(2003-2012);(4) diversified channels and high-quality development of privately-run book distribution(since 2012). Besides, the ongoing reforms of the publishing system play a dominant role in fueling the development of privately-run book distribution. The practices and endeavors of privately-run book traders continuously inject vitality into the market-oriented and industrial development of Chinese publishing. The characteristics of privately-run book distribution such as close relationship with the iteration and upgrade of Internet-based publishing technology, synchronization with publishing law improvements and direct reflection of China’s modern publishing concepts have inspired the future development of China’s publishing industry in many ways.
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