基于心流理论的移动电商App体验设计研究  

Research on Mobile E-commerce App Experience Design Based on Flow Theory

作　　者：宋钰凯 陈旭[1] 孟一梅 SONG Yukai;CHEN Xu;MENG Yimei(Art and Design College,Guilin University of Electronic Technology,Guilin 541004,China)

机构地区：[1]桂林电子科技大学艺术与设计学院,广西桂林541004

出　　处：《西部皮革》2021年第11期33-35,共3页West Leather

摘　　要：探究基于心流理论的移动电商App体验设计方法。以心流的三个阶段的核心特征作为理论依据,构建移动电商App设计的心流体验机制;结合研究分析用户的购物行为、目标期望和需求,提出具体的带来优质体验的设计方法。心流理论能够有效的提高移动电商App的用户体验,提升产品的易用性、忠诚度和商业价值。Explore the mobile e-commerce App experience design method based on the flow theory.Using the core characteristics of the three stages of flow as a theoretical basis,construct the flow experience mechanism of mobile e-commerce App design;combine research and analysis of users'shopping behavior,target expectations and needs,and propose specific design methods that bring high-quality experience.Flow theory can effectively improve the user experience of mobile e-commerce apps,and enhance the ease of use,loyalty and commercial value of products.

关 键 词：心流 移动电商App 体验设计 

分 类 号：F626.5[经济管理—产业经济]