区块链背景下电子商务生态系统的演化与平衡机制  

Research on the Evolution and Balance Mechanism of E-commerce Ecosystem under the Background of Blockchain

作　　者：寇军 付宇豪 KOU Jun;FU Yuhao(School of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065,China)

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《重庆邮电大学学报（社会科学版）》2021年第3期114-123,共10页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家自然科学基金项目:电子商务环境下多渠道供应链协调优化与合作策略研究(71172084);重庆市教委人文社会科学项目:大数据驱动下供应链延保服务与产品联合定价策略研究(19KGH045)。

摘　　要：针对电子商务生态系统内部各种群之间信息流、资金流和物流中存在的不平衡现象,分析了电子商务生态系统内部客户信息泄露、各主体间信息不对称、合作程度低、信用体系不健全、物流效率低和资金流转速率低等问题。区块链技术为解决以上问题提供了可靠的途径。文章结合区块链的技术特征,探讨区块链背景下如何实现电子商务生态平衡和系统演化。根据电子商务生态系统内部存在的问题提出三条演化路径:即基于信息有效性,打造全通道式信息沟通系统;去除中心节点,构建安全高效的价值转移路径;克服物流信息盲区,打造透明高效的智慧物流。以此为区块链背景下我国电子商务的发展提供参考。In view of the imbalance of information flow,capital flow and logistics among various groups in the e-commerce ecosystem,this paper analyzes the problems of customer information leakage,information asymmetry among various subjects,low degree of cooperation,unsound credit system,low logistics efficiency and low rate of capital flow in the e-commerce ecosystem. Blockchain technology provides a reliable way to solve the above problems. Combined with the technical characteristics of blockchain,this paper discusses how to realize the ecological balance and system evolution of e-commerce under the background of blockchain. According to the internal problems of e-commerce ecosystem,this paper puts forward three evolution paths: to build a full channel information communication system based on information effectiveness;to remove the central node and build a safe and efficient value transfer path,and to overcome the blind area of logistics information and create a transparent and efficient intelligent logistics. This provides an important reference for the development of e-commerce in China under the background of blockchain.

关 键 词：区块链 电商生态 系统演化 平衡机制 

分 类 号：F724.6[经济管理—产业经济]