“国潮”海报中的中国元素--以人民日报系列海报设计为例  

Chinese Elements in the Poster of "National Fashion",Take the Poster Design of People’s Daily as an Example

作　　者：郑菲 钱昀[1] Zheng Fei;Qian Yun(Academy of Fine Arts,Anhui Normal University,Wuhu 241002 China)

机构地区：[1]安徽师范大学美术学院,安徽芜湖241002

出　　处：《艺术与设计（理论版）》2021年第6期45-47,共3页Art and Design

基　　金：安徽省高校优秀青年人才支持项目(gxyq2018002)阶段性成果。

摘　　要：文章以人民日报“国潮”系列海报为文本,首先分析“国潮”海报中传统中国元素的应用,其次探究中国元素在“国潮”海报中的应用价值„旨在探究“国潮”海报在传达信息的同时进一步弘扬民族传统文化,从而让中国优秀文化“走出去”提升传播力与影响力。Based on the"National Fashion"series posters of People's Daily,this paper first analyzes the application of traditional Chinese elements in the"National Fashion"posters,and then explores the application value of Chinese elements in the"National Fashion"posters.The purpose is to explore the"national tide"poster,while conveying information,to further promote the traditional national culture,so as to"go out"excellent Chinese culture to enhance the communication power and influence.

关 键 词：国潮海报 中国元素 设计体现 应用价值 

分 类 号：G20[文化科学—传播学] J218.1[艺术—美术]