浅析色彩语义在现代平面广告设计中的有效应用  

Analysis on the Effective Application of Color Semantics in Modern Graphic Advertisement Design

作　　者：方月 FANG Yue(Sichuan Vocational College of Cultural Industries,Chengdu 610200,China)

机构地区：[1]四川文化产业职业学院,四川成都610200

出　　处：《鞋类工艺与设计》2021年第8期66-68,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着我国市场竞争的日益激烈,各个企业正在进行着不同程度的宣传手段的更新,以增加企业知名度,进而达到提升竞争力的目的。现阶段,商业广告逐渐成为企业宣传的重要手段。作为商业广告的重要组成部分,平面广告发挥的作用越来越重要。平面广告自身也在进行高效的升级,对色彩语义进行了详细的研究,并进行着高效的应用,本文主要介绍了色彩语义的概念以及色彩语义在现代平面广告设计中的特点,详细阐述了色彩语义在现代平面广告设计中的有效应用。with the increasingly fierce competition in China’s market,various enterprises are updating their propaganda means to different degrees,so as to increase the popularity of enterprises and enhance their competitiveness.At present,commercial advertising has gradually become an important means of enterprise publicity.As an important part of commercial advertising,print advertising plays an increasingly important role.Print advertising itself is also in the process of efficient upgrading.This paper makes a detailed study of color semantics and makes efficient application.This paper mainly introduces the concept of color semantics and the characteristics of color semantics in modern print advertising design,and expounds the effective application of color semantics in modern print advertising design.

关 键 词：色彩语义 现代平面广告设计 应用 

分 类 号：J524[艺术—艺术设计]