基于波特五力模型对Z公司的分析及建议  

Analysis and Suggestions on Z Company Based on Porter's Five Forces Model

作　　者：滕熙 TENG Xi(Chengxian College,Southeast University,Nanjing 210088,China)

机构地区：[1]东南大学成贤学院,南京210088

出　　处：《中小企业管理与科技》2021年第19期108-109,共2页Management & Technology of SME

摘　　要：论文运用波特五力模型对中国在线旅游市场中的Z公司进行分析,得出结论:Z公司目前仍占据行业龙头地位,但其行业地位时刻受到威胁,并从产品转换、公司内部改革和市场竞争这3个方面提出相应的建议。This paper uses Porter's five forces model to analyze Z Company in China's online tourism market,and comes to the conclusion that Z Company still occupies the leading position in the industry,but its industry position is always threatened,and puts forward corresponding suggestions from three aspects:product conversion,internal reform of the company and market competition.

关 键 词：Z公司 波特五力模型 在线旅行市场 OTA 

分 类 号：F592.6[经济管理—旅游管理]