武夷山市茶叶价格均衡机制研究  

Research on the Tea Price Equilibrium Mechanism in Wuyishan City

作　　者：吴文娟[1] 蔡文昊 郭玥 WU Wen-juan;CAI Wen-hao;GUO Yue(Wuyi University,Wuyishan 354301,China)

机构地区：[1]武夷学院,福建武夷山354301

出　　处：《中小企业管理与科技》2021年第19期160-161,共2页Management & Technology of SME

基　　金：武夷山市茶业供应链优化研究--基于Stackelberg博弈模型(JAS180529)。

摘　　要：对茶叶价格均衡机制的研究有利于促进武夷山市茶叶产业的发展。论文构建了供应链中供应商和零售商二层Stackelberg博弈模型,得出结果:在供应链上下游合作博弈的情况下,供应链整体利润达到最优。以此提出2点建议:一是以零售商为核心企业促进茶叶供应商和零售商的战略合作伙伴关系建立;二是建立茶叶供应链上下游企业沟通交流的平台。The study of tea price equilibrium mechanism is helpful to promote the development of the tea industry in Wuyishan City.This paper constructs a two-tier Stackelberg game model of suppliers and retailers in the supply chain,and draws the conclusion that the overall profit of the supply chain reaches the optimal under the situation of upstream and downstream cooperative game of the supply chain.Based on this,two suggestions are made.Firstly,taking retailers as the core enterprise to promote the establishment of strategic cooperative partnerships between tea suppliers and retailers.Secondly,establishing a communication platform for upstream and downstream enterprises in the tea supply chain.

关 键 词：STACKELBERG模型 供应链 茶叶 

分 类 号：F224[经济管理—国民经济]