陵阳古镇对外传播问题与对策研究  

Research on the Problems and Countermeasures of Lingyang Ancient Town's External Communication

作　　者：靳元丽 蔡晓骝[2] JIN Yuanli;CAI Xiaoliu

机构地区：[1]安徽机电职业技术学院公共基础教学部,安徽芜湖241002 [2]安徽机电职业技术学院艺术设计学院,安徽芜湖241002

出　　处：《淮北职业技术学院学报》2021年第3期61-63,共3页Journal of Huaibei Vocational and Technical College

基　　金：安徽省人文社会科学重点项目“新型城镇化视域下凌阳古镇文化景观保护与传承研究”(编号:SK2019A0978);高等学校省级质量工程支持疫情防控期间高校线上教学工作特需项目“基于专业资源库的英语在线教学模式研究”(编号:2020zdxsjg070)阶段性研究成果。

摘　　要：陵阳古镇对外传播过程中存在传播数量偏少、内容单一不成体系等问题,极大影响了古镇的社会认知度和影响力。鉴于以上问题,提出“1+1+N”模式进行资源整合,结合线上、线下寻求更多途径,积极进行对外传播,为促进陵阳古镇更好地对外推广作出大胆建议与设想,相信能够为古镇引流,促进古镇经济进一步发展。In the process of external communication of Lingyang ancient town,there are some problems,such as less communication,single and unsystematic content,which greatly affect the social awareness and influence of the ancient town.In view of the above problems,the"1+1+N"model is proposed to integrate resources,to combine online and offline to find more ways,to actively carry out external communication,and to make bold suggestions and assumptions to promote Lingyang Ancient Town's better external promotion.It is believed that this model can lead to the drainage of the ancient town and promote the further economic development of the ancient town.

关 键 词：陵阳古镇 对外传播 问题与对策 1+1+N模式 

分 类 号：G206[文化科学—传播学] F592.7[经济管理—旅游管理]