边缘人与符号博弈:对7份30年代美国流行报刊上黄柳霜形象的框架分析  

Marginal People and Symbol Game:A Frame Analysis of Anna May Wong’s Image in Seven American Popular Magazines

作　　者：童桐 Tong Tong

机构地区：[1]清华大学新闻与传播学院,北京100084

出　　处：《新闻春秋》2021年第2期89-95,共7页Journalism Evolution

基　　金：教育部哲学社科基金重大攻关项目“新时代中华文化走出去策略研究”(项目批准号:18JZD012)阶段性研究成果。

摘　　要：本文以20世纪20至30年代美国七份流行报刊中提及黄柳霜的媒介文本为研究材料,借用框架理论还原电影史之外以明星或名人身份出现在流行报刊中的黄柳霜。明星制使得黄柳霜脱离银幕中"龙女"的负面形象被好莱坞所接纳,成为消费偶像。但呈现于文本之上,对其华裔身份的刻板印象以及同情感放大了其"边缘人"的身份。这种基于符号博弈所构成的边缘人形象背后所体现了30年代好莱坞甚至是美国主流社会对于华裔群体的复杂情感。This paper takes the media texts of Anna May Wong mentioned in seven American popular newspapers from 1920 s to 1930 s as the research material,and uses the frame theory to restore Anna May Wong who appeared in popular newspapers as a star or celebrity.The star system makes Anna May Wong get rid of the negative image of"Dragon Lady"on the screen and become a consumer idol.However,the stereotype of his Chinese identity and empathy magnify his"marginal"identity.This image of marginal people based on symbolic game reflects the complex feelings of Hollywood and even the mainstream American society towards Chinese Americans in the 1930 s.

关 键 词：边缘人 明星制 黄柳霜 明星 

分 类 号：G210[文化科学—新闻学]