考虑消费者远视行为的“互联网+回收”定价决策  

“Internet+Recycling”Pricing Decision Considering Consumers'Long-sighted Behavior

作　　者：许民利[1] 彭瑞杰 简惠云[1] Xu Minli;Peng Ruijie;Jian Huiyun(School of Business,Central South University,Changsha 410083,China)

机构地区：[1]中南大学商学院,长沙410083

出　　处：《工业技术经济》2021年第7期92-100,共9页Journal of Industrial Technological Economics

基　　金：国家社会科学基金项目“基于‘互联网+’的WEEE回收服务系统价值共创机制研究”(项目编号:19BGL099)。

摘　　要：本文针对网络回收过程中,消费者(本文指持有旧产品的消费者)和网络回收商分别对旧产品估价这一特点,分别研究了消费者短视和远视行为下“互联网+回收”定价决策模型。研究结果表明:“互联网+回收”相比于传统回收渠道可以增大回收数量,且最终回收价格相对于预估回收价格水平在一定条件下时,网络回收可获得更高利润;消费者退货成本越高,旧产品最终回收数量和回收利润越高;消费者远视情形下,给定旧产品回收收益和最终降价水平时,随着预估降价水平的增大,最终回收数量先减小后增大,网络回收商利润先增大后减小。This paper studies the pricing decision model of“internet+recycling”under consumers'short-sighted and farsighted behaviors respectively,aiming at the characteristic that consumers(in this paper,refer to those who hold old products)and online recyclers respectively evaluate old products in the process of online recycling.The results show that“internet+recycling”can increase the quantity of recycling compared with traditional recycling channels,and when the final recycling price is relative to the estimated recycling price level under certain conditions,online recycling can achieve higher profits.The higher the cost of consumer return,the higher the final quantity and profit of old product recovery.In the case of consumers'farsightedness,given the recycling income of old products and the final price reduction level,with the increase of the estimated price reduction level,the final amount of recycling first decreases and then increases,and the profit of online recyclers first increases and then decreases.

关 键 词：网络回收 网络回收商 消费者行为 博弈论 回收定价 最优利润 

分 类 号：F224.32[经济管理—国民经济] F274