高校图书馆影像阅读推广模式研究——基于我国42所“世界一流大学建设高校”图书馆的调研  

Research on the Model of Video Reading Promotion in Academic Libraries—A Study on 42 World-Class Universities Libraries in China

作　　者：张丞然 王锴 Zhang Chengran;Wang Kai

机构地区：[1]天津大学图书馆,天津300350

出　　处：《大学图书馆学报》2021年第3期83-90,共8页Journal of Academic Libraries

基　　金：中国图书馆学会2020年阅读推广重点课题“艺术类资源的阅读推广”(批准号:YD2020A04)的研究成果之一。

摘　　要：影像阅读因其直观生动、亲近读者的特点越来越被高校图书馆重视,成为阅读推广的重要形式之一。针对我国42所“世界一流大学建设高校”图书馆,通过调研其影像阅读推广的发展历程、品牌建设、资源类型、设施保障,梳理了影像阅读推广的发展现状,总结了活动策划与组织的实践经验,比较分析了具有代表性的活动开展模式及其特征,并尝试对如何进一步改进活动模式提出建议。Because of its intuitive and vivid characteristics and close to readers,video reading has been paid more and more attention by academic libraries,and has become one of the important forms of reading promotion.Based on the study on 42 World-Class Universities libraries in China,this paper introduces the status of video reading promotion from four aspects including development process,brand construction,resource type and basic facility,summarizes the practical experience of activity planning and organization,compares and analyzes the typical model and characteristics of activities,and tries to provide methods to further improvement of the model of activities.

关 键 词：高校图书馆 影像阅读 阅读推广 世界一流大学 

分 类 号：G252[文化科学—图书馆学]