浅谈大学生旅游市场特征及开发策略——以昆明市高校为例  

Brief Talk on the Characteristics and Development Strategies of College Students'Tourism--Taking Colleges and Universities in Kunming as Examples

作　　者：胡宗娴 HU Zongxian(Shilin Scenic Area Administration)

机构地区：[1]石林风景名胜区管理局

出　　处：《商展经济》2021年第12期31-33,共3页Trade Fair Economy

摘　　要：近几年,中国旅游业快速发展,旅游市场的竞争也在逐渐加剧。随着旅游业的日益成熟,许多景区的营销策略从大众模式开始向市场细分以及市场定位方向转变。每个旅游景点都具有自身独特的旅游资源,景区营销根据职业类型、年龄特征细分出大学生旅游市场,并对此细分市场展开了激烈的营销竞争。本文针对昆明市高校大学生旅游市场的现状,结合昆明市大学生对旅游市场的需求和市场所具有的特点,提出旅游市场开发过程中存在的问题,并给出相关的建议,希望能够对旅游产业的发展起到一定的促进作用。In recent years,China's tourism industry has developed rapidly,and competition in the tourism market has gradually intensifi ed.With the increasing maturity of the tourism industry,the marketing strategies of many scenic spots have shifted from the public model to market segmentation and market positioning.Each tourist attraction has its own unique tourism resources.The marketing of the scenic spot has subdivided the tourism market for college students according to occupation type and age characteristics,and has launched fi erce marketing competition in this segment.According to the current situation of college students'tourism market in Kunming,combined with the demand of college students for tourism market and the characteristics of the market,this paper puts forward the problems existing in the process of tourism market development,and gives relevant suggestions,hoping to play a certain role in promoting the development of tourism industry.

关 键 词：大学生旅游市场 旅游产品开发 旅游信息传播 旅游体验 

分 类 号：F592[经济管理—旅游管理]