都匀毛尖茶文化旅游纪念品分类开发研究  

Research on the Classification and Development of Culture Tourism Souvenirs of Duyun Maojian Tea

作　　者：刘奥东 卢林芝 LIU Ao-dong;LU Lin-zhi(School of Tourism and Resources and Environment,Qiannan Normal College for Nationalities,Duyun,Guizhou 558000)

机构地区：[1]黔南民族师范学院旅游与资源环境学院,贵州都匀558000

出　　处：《安徽农业科学》2021年第12期137-139,共3页Journal of Anhui Agricultural Sciences

基　　金：贵州省教育厅高校人文社科研究项目(2018zc020)。

摘　　要：在进行茶文化旅游纪念品分类和都匀毛尖茶文化旅游纪念品开发条件分析的基础上,提出了创新产品表现形式,提高茶旅游纪念品科技含量;深度挖掘地域文化,丰富旅游纪念品文化内涵;立足于市场需求,满足旅游者美好生活的需要;强化功效性,开发具有保健作用的茶文化旅游纪念品等四个方面的开发策略。Based on the classification of tea cultural tourism souvenirs and the analysis of the conditions for the development of Duyun Maojian tea cultural tourism souvenirs,the article proposes development strategies from four aspects:innovate product expressions,improve the technological content of tea tourism souvenirs;deeply explore regional culture and enrich the cultural connotation of tourism souvenirs;based on the market demand,to meet the needs of tourists for a better life;strengthen the efficacy,develop tea culture tourism souvenirs with health effects.

关 键 词：都匀毛尖 茶文化旅游纪念品 分类开发 

分 类 号：F590.7[经济管理—旅游管理]