自然旅游地游客亲环境行为的驱动因素研究——以鼎湖山国家级自然保护区为例  

Exploring the Factors Driving Tourist Pro-environmental Behavior in Natural Tourist Destinations--Taking Dinghushan National Reserue as an Example

作　　者：陈阁芝[1] CHEN Gezhi(Guangdong University of Finance,Guangzhou 510521,Guangdong,China)

机构地区：[1]广东金融学院,广东广州510521

出　　处：《四川旅游学院学报》2021年第4期65-69,共5页Journal of Sichuan Tourism University

基　　金：国家自然科学基金“利益相关者视角的游客环境责任行为研究:多维结构及其动力机制匹配”,项目编号:41801213。

摘　　要：构建综合模型分析自然旅游地不同类型游客亲环境行为的驱动因素,并以广东省鼎湖山国家级自然保护区为例,收集数据对该模型进行实证检验。研究发现,不同类型游客亲环境行为的驱动因素具有差异性。行为态度、自我效能、地方认同是游客环境维护行为的关键前因,旅游地支持、自我效能显著影响游客环境促进行为,行为态度、旅游地支持正向影响游客节约行为,主观规范则对三种类型的游客亲环境行为均无显著影响。研究有助于丰富游客亲环境行为的理论内容,在实践层面为自然旅游地进行游客行为管理提供决策思路。This paper constructs a comprehensive model to analyze the driving factors of different types of tourist pro-environmental behavior in natural tourist destinations.An empirical test was conducted to test the model.Results indicate that specific type of tourist pro-environmental behaviors have specific driving factors.Behavioral attitude,self-efficacy,place identity,are the key to tourist environmental maintenance behavior.Destination support,self-efficacy have positive influences on tourist environmental promotion behavior,while behavioral attitude,destination support positively impacts tourist saving behavior.Subjective norms have no significant impact on any type of tourist pro-environmental behavior.This study helps to enrich current research and provide decision-making ideas for tourist behavior management at the practical level.

关 键 词：游客亲环境行为 行为态度 自我效能 地方认同 旅游地支持 

分 类 号：F592[经济管理—旅游管理]