新乡市区观赏水草市场调查与对策分析  

Market Survey and Countermeasures of Ornamental Aquatic Plants in Xinxiang City

作　　者：高嘉敏 张浩然 黄真屹 于淼 Gao Jiamin;Zhang Haoran;Huang Zhenyi;Yu Miao(College of fisheries,Henan Normal University,Xinxiang Henan 453007)

机构地区：[1]河南师范大学水产学院,河南新乡453007

出　　处：《河南水产》2021年第2期27-32,共6页HENAN FISHERIES

基　　金：河南省科技攻关项目(192102110083);河南师范大学博士科研启动基金项目(QD18095)。

摘　　要：为了解新乡市区观赏水草市场现状、促进当地休闲渔业发展,本文采用实地深入调查和抽样问卷调查相结合的方法,对新乡市区3处观赏水草市场进行了系统调查分析。结果显示:新乡市区观赏水草市场现有观赏水草25科、32属、50种,以千屈菜科和节节菜属水草所占比例最高;市场具有规模偏小、销售渠道单一、低档水草较多、消费以小量化为主等特点;市场存在水草名称使用有误、经营品种雷同、买卖双方水草种养知识与技术缺乏等问题。建议政府部门加强政策扶持与引导,提高市场建设与宣传力度;经营者拓宽销售渠道,提升专业技能,增强服务理念,打造特色品牌;消费者提高自身知识与鉴赏水平,三者共同努力促进新乡市区观赏水草市场与休闲渔业发展。In order to understand the current situation of ornamental aquatic plants market in Xinxiang City and promote the development of local recreational fishery,this paper made a systematic investigation and analysis of three ornamental aquatic plants markets in Xinxiang City by on-the-spot investigation and sampling questionnaire.The results showed that there were 25 families,32 genera and 50 species of ornamental aquatic plants in Xinxiang City,among which the highest proportion are the Chelidae and the Arthrodendron.The market features small size,single marketing channel,majority of low-grade aquatic plants and little spending.Meanwhile,the market has the problems such as misuse of the names of aquatic plants,similarity in varieties,lack of knowledge and technology of aquatic plants cultivation.It is suggested that the government should strengthen policy support and guidance,improve market construction and publicity.The operators should expand marketing channels,improve professional skills,enhance service concept and create characteristic brands.The consumers should improve their knowledge and appreciation ability.Joint efforts should be made to promote the development of ornamental aquatic market and recreational fishery in Xinxiang.

关 键 词：观赏水草 市场调查 消费行为 对策分析 休闲渔业 

分 类 号：F326[经济管理—产业经济]