健康产业“叫好不叫座”的原因分析  

An Analysis of the Reasons for health Industry’s "Best Game No One Played"

作　　者：宋恺 邢以群[2] 张大亮[2] SONG Kai;XING Yi-qun;ZHANG Da-liang(Hemu Street Community Health Service Center,Hangzhou,310011,China;不详)

机构地区：[1]浙江省杭州市和睦街道社区卫生服务中心,杭州310011 [2]浙江大学健康产业创新研究中心,杭州310058

出　　处：《中国卫生经济》2021年第6期66-70,共5页Chinese Health Economics

摘　　要：健康产业作为新兴产业,市场前景广阔,已成为各界投资热点,但各企业进入健康产业后的状况却各有不同,部分企业成功站稳了脚跟,更多的企业陷入了进退两难的窘境,甚至有些已经铩羽而归,造成健康产业"叫好不叫座"的现象。深入分析其中的原因,发现均可以归结为企业对健康产业的特点把握不准。文章通过对健康产业经营环境进行分析,从中归纳出了健康产业的特点,以期解释"叫好不叫座"的原因,并为计划进入或者已经进入的企业制定经营策略提供相应建议。As an emerging industry,health industry became a hotspot for investment by a bright prospect.However,the status of various enterprises after entry was different,some found their feet,more were in a dilemma,others were even defeated,resulting in"best game no one played".The reasons can be attributed to the inaccurate of the characteristics of the health industry by our further analysis.It summarizes the characteristics of the health industry through analysis of business environment,with a view to explaining the reasons for"best game no one played"and providing proposals for enterprises planning to enter or having entered.

关 键 词：健康产业 经营环境 经营建议 

分 类 号：R1-9[医药卫生—公共卫生与预防医学] F26[经济管理—国民经济]