新时代《广告设计》课程思政探析  

The Ideological and Political Exploration of the Course of “Advertisement Design” in the New Era

作　　者：刘月华[1] 周永启[1] LIU Yue-hua;ZHOU Yong-qi(Xinjiang Vocational University,Urumqi Xinjiang 830013,China)

机构地区：[1]新疆职业大学,新疆乌鲁木齐830013

出　　处：《湖北开放职业学院学报》2021年第12期61-62,共2页Journal of Hubei Open Vocational College

基　　金：全国教育科学规划单位资助教育部规划课题“中华优秀传统文化融入大学生思想政治教育研究”研究成果(项目编号:FGB170665);2020年新疆职业大学科研基金项目“学分制背景下广告设计专业建设研究”课题研究成果(项目编号:XJZD20JG010)。

摘　　要：自全国高校思想政治工作会议召开以来,全国高校积极展开课程思政教学改革。本文在充分挖掘《广告设计》课程思政元素的基础上,努力探索有效将思政元素融入《广告设计》课程的途径,并展望其成效。Since the National Conference on Ideological and Political Work in Colleges and Universities was held,colleges and universities across the country have actively carried out curriculum ideological and political teaching reform.On the basis of fully excavating the ideological and political elements of the“Advertising Design”course,this article strives to explore ways to effectively integrate the ideological and political elements into the“Advertising Design”course,and prospect its effects.

关 键 词：广告设计 思政元素 效果 

分 类 号：G641[文化科学—高等教育学]