WZ电信网格化营销体系研究  

Research on Grid Marketing System of WZ Telecom Company

作　　者：陈琳[1] CHEN Lin(Wenzhou Polytechnic,325000,Wenzhou,Zhejiang,China)

机构地区：[1]温州职业技术学院,浙江温州325000

出　　处：《特区经济》2021年第5期150-153,共4页Special Zone Economy

摘　　要：随着经济的日益发展,客户的需求必然更加多样化与个性化,进一步推进社会分工与管理目标的精细化发展。而现代网络等先进科学技术的运用能够更好地实现客户需求的差异化。对于通讯运营商来说,市场竞争程度的加剧,以及客户需求的不断提升对企业管理运营提出了更高的要求。在此背景下,越来越多的通讯运营商将网络技术、网络思想更加全面地加载到企业的生产经营环节,力图通过网格化运营和网格化服务来提升营销能力,增强市场竞争力。With the progress of the economy, necessarily more diverse customer needs and personality, and further promote the fine development of the social division of labor and management goals. The use of modern science and technology and other advanced network better able to achieve customer needs differentiation.Therefore, more and more telecom companies will network technology, network ideological and more comprehensive use of all aspects of the enterprise, so that telecom companies operate grid and grid services has been rapid development and promotion.

关 键 词：网络化营销 营销服务 营销体系 

分 类 号：F626.5[经济管理—产业经济]