传播学中社会文化分析的方法论研究  

Study on Approaches to Sociocultural Analysis in Communication Research

作　　者：司景新[1] 药琦 Si Jingxin;Yao Qi(Wuhan University;Zhejiang University)

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]浙江大学传媒与国际文化学院,浙江杭州310058

出　　处：《新闻与传播评论》2021年第4期110-119,共10页Journalism & Communication Review

基　　金：部校共建武汉大学新闻与传播学院本科教材项目。

摘　　要：为了探索传播与社会的关系,传播学研究总是关注社会文化因素。基于社会文化分析理论与方法,勾勒出一条“宏观文化整体—实践情景—微观认知”的研究聚焦方向,展示了理论与解释方式在长时段内的流变,指出了社会文化分析的文化整体论、实践理论与认识方法三种取向,并讨论了它们各自的核心理论、方法论预设、三种取向之间的竞争关系。研究发现,三种取向至今仍然相互缠绕,它们分别基于不同的认识论视角,有各自的资料收集手段与资料形式,并在不同层面进行解释。新功能主义与框架分析等在传播学中应用存在一定局限。明晰三种取向,有助于理清传播学对社会文化分析的借用。To explore the bonding of communication and society,communication research prefers to take sociocultural factors into consideration.Based on the theories and research methods of sociocultural analysis,this paper draws a line of research focus from macro-cultural holistic,interactive practice to micro-cognition,sheds light on the development of the theories and interpreting means in history,identifies three main approaches to sociocultural analysis,and discusses their core theoretical and methodological presuppositions and the competing relationships among them.Findings indicate that the three intertwined approaches can be traced back to different epistemological perspectives,each with its own means of data collection and data forms,and are interpreted at different analytical levels.Also,This paper discusses the methodologies of neofunctionalism and frame analysis.It argues that clarifying the cultural holism,practice theory and cognitive approach can help clarify communication studies′borrowings from sociocultural analysis.

关 键 词：社会文化分析 文化整体论 实践理论 认知取向 

分 类 号：G206[文化科学—传播学]