世界主要体育发达国家营利性体育健身俱乐部的发展模式研究  

Research on the Development Model of Profit-Making Sports Fitness Clubs in the World's Main Developed Sports Countries

作　　者：魏敏 王龙飞 WEI Min;WANG Long-fei(Graduate Department,Nanjing University of Physical Education,Nanjing 210014,China;Academic Affairs Office,Nanjing University of Physical Education,Nanjing 210014,China)

机构地区：[1]南京体育学院研究生部,江苏南京210014 [2]南京体育学院教务处,江苏南京210014

出　　处：《福建体育科技》2021年第3期1-4,14,共5页Fujian Sports Science and Technology

基　　金：江苏省高校哲学社会科学研究重大项目(2019SJZDA097):我国体育产业与健康产业融合发展的运行机制与优化路径研究;国家体育总局决策咨询项目(2020-C-07):世界体育发达国家体育健身俱乐部的发展研究。

摘　　要：以世界发达国家盈利性体育健身俱乐部为研究对象,运用文献法、对比分析法等研究方法,对发达国家营利性健身俱乐部的发展模式进行研究,研究发现:世界主要发达国家盈利性体育健身俱乐部集中分布在美国、欧洲地区;健身俱乐部的选址多数以城市商业街区为主、城郊为辅;俱乐部以大规模、大空间为主;俱乐部产品内容多样化;俱乐部销售融合现代网络技术。The fitness club in the for-profit world developed countries as the research object,using the method of literature,comparative analysis and other research methods,the commercial fitness club development pattern model for developed countries,the study found that:the world's major developed countries for-profit sports fitness club concentration distribution in the United States and Europe;Fitness clubs are mainly located in city commercial blocks and supplemented in suburban areas.The club is given priority to with large scale and large space;Club product content is diversified;Club sales incorporate modern internet technology.

关 键 词：世界 发达国家 营利性 健身俱乐部 发展模式 

分 类 号：G811.1[文化科学—体育学]