共生理论视域下网络舆情演化研究  

Study on Evolution of Network Public Opinion Based on Symbiosis Theory

作　　者：张艺炜 邓三鸿[1,2] 胡昊天 Zhang Yiwei;Deng Sanhong;Hu Haotian(School of Information Management,Nanjing University,Nanjing 210023,China;Jiangsu Key Laboratory of Data Engineering and Knowledge Service,Nanjing 210023,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]江苏省数据知识重点实验室,江苏南京210023

出　　处：《现代情报》2021年第7期3-12,共10页Journal of Modern Information

基　　金：国家社会科学基金重点项目“大数据环境下领域知识加工与组织模式研究”(项目编号:20ATQ006);南京大学博士研究生创新研究计划“大数据环境下领域知识生态系统生长模式研究”(项目编号:CXYJ21-24)。

摘　　要：[目的/意义]网络舆情演化具有类似自然生态系统的递进特征,满足Logistic模型,本文基于共生理论视角,研究网络舆情演化全过程中参与网民群落内部的交互作用,可以为细化网络舆情要素研究及调整舆情危机处理模式提供参考。[方法/过程]以舆情事件参与网民为核心,总结了网络舆情演化机制和共生模式,构建了基于扩展Logistic方程的网络舆情演化共生理论模型并进行仿真模拟。[结果/结论]通过新浪微博中管控合理和管控不当的两例舆情数据验证了网络舆情生态系统二维共生模型的合理性,总结了不同演化阶段和管控条件下参与网民各单元间的共生关系及成因。[Purpose/Significance]The evolution of network public opinions is similar to the development characteristics of natural ecosystems,which satisfies the Logistic model.Based on the symbiosis theory,this paper studies the interaction among netizens involved in the whole process of network public opinion evolution,which could provide reference for the in-depth study of network public opinion elements and the adjustment of public opinion crisis management mode;[Method/Process]This paper,with the participation of network public opinion netizens as the core,summarized the evolution mechanism and symbiosis characteristics of the network public opinion,and constructed the symbiosis theory model of the online public opinion ecosystem based on the extended Logistic equation and ran a simulation experiment;[Result/Conclusion]This paper verified the rationality of the two-dimensional symbiosis model of the network public opinion ecosystem through two examples of in weibo,which were reasonable and unreasonable in control,and summarized the symbiosis evolution model and its causes among the internal units of netizens participating in different evolution stages and control conditions.

关 键 词：网络舆情 共生理论 共生模式 扩展Logistic模型 

分 类 号：G206[文化科学—传播学]