老年人的微信信息分享行为研究  

Research on the Wechat Information Sharing Behavior of the Elderly

作　　者：李新月 朱庆华[1] 赵英[2] Li Xinyue;Zhu Qinghua;Zhao Ying(School of Information Management,Nanjing University,Nanjing 210023,China;School of Public Administration,Sichuan University,Chengdu 610064,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]四川大学公共管理学院,四川成都610064

出　　处：《现代情报》2021年第7期74-84,共11页Journal of Modern Information

基　　金：国家社会科学基金项目“老年人信息无障碍的状态演变及适老化信息服务研究”(项目编号:19BTQ046)。

摘　　要：[目的/意义]针对老年人在微信上分享各类信息的社会热点现象,研究基于社会交换理论和使用与满足理论探寻老年人分享微信信息的影响因素,并为信息服务提供商优化信息产品设计和内容提供参考。[方法/过程]构建了以信息搜寻、娱乐需求、自我表达、社会支持和利他需求满足为收益,认知成本和操作成本为成本的老年人微信信息分享行为概念模型。之后,回收有效问卷227份,并运用AMOS软件对数据开展结构方程模型分析。[结果/结论]老年人的信息搜寻、自我表达及利他需求满足正向影响其微信信息分享行为,其中利他需求影响最为显著。同时,操作成本负向影响老年人微信信息分享行为。最后,根据研究结果为微信信息服务的优化提供了对策建议。[Purpose/Significance]Aiming at the social hot spot phenomenon of the elderly sharing all kinds of information on WeChat,this study explored the influencing factors of the elderly sharing WeChat information based on the social exchange theory and the use and satisfaction theory,and provided reference for information service providers to optimize the design and content of information service.[Methods/Process]A conceptual model for the elderly people's WeChat information sharing behavior was constructed,along with the benefits of information search,entertainment needs,self-expression,social support and altruistic needs satisfaction,and the costs of cognitive and executional costs.After that,227 valid questionnaires were collected and AMOS software was used to analyze the data with structural equation modeling.[Results/Conclusion]Information search,self-expression and altruistic needs satisfaction positively affected WeChat information sharing behavior in the elderly,among which the altruistic needs had the most significant influence.At the same time,executional costs negatively affected the WeChat information sharing behavior of the elderly.Finally,according to the research results,some countermeasures and suggestions were provided for the optimization of WeChat information service.

关 键 词：老年人 微信 信息分享行为 社会交换理论 使用与满足理论 

分 类 号：G252.0[文化科学—图书馆学]