大型体育赛事的社会经济效益分析——以城市马拉松为例  

Analysis of Social and Economic Benefits of Large-scale Sports Events——Taking City Marathon as an Example

作　　者：何佳 周湘贞[2] HE Jia;ZHOU Xiang-zhen(Guangzhou South China Business Trade College,Liberal Arts Education Institute,Guangzhou 510500,Guangdong,China;Department of Information Engineering,Shengda University,Zhengzhou 451191,Henan,China)

机构地区：[1]广州华南商贸职业学院博雅教育学院,广东广州510500 [2]郑州升达经贸管理学院信息工程学院,河南郑州451191

出　　处：《贵阳学院学报（自然科学版）》2021年第2期56-61,共6页Journal of Guiyang University：Natural Sciences

基　　金：广东省教育厅2020年度普通高校青年创新人才项目“高职院校公共体育俱乐部教学改革研究”(项目编号:2020WQNCX236);河南省2018年度科技攻关项目“分布式异构环境下发展智慧农批的大数据分析平台关键技术研究”(项目编号:182102110277)。

摘　　要：以城市马拉松为例分析大型体育赛事发展现状,并从社会效益和经济效益两方面分析大型体育赛事对城市社会和经济发展的影响。大型体育赛事从扩大城市影响力和促进全民体育运动发展两方面获取社会效益,通过吸引社会力量以及促进相关产业发展来获取经济效益,基于以上研究提出完善赛事管理制度、重视城市马拉松安全保障工作两项对策,以期为我国大型体育赛事可持续发展提供理论基础,推动我国体育产业进一步发展。Take the city marathon as an example to analyze the development status of large-scale sports events.analyze the impact of large-scale sports events on urban social and economic development from both social and economic benefits.Large-scale sports events obtain social benefits from expanding the city's influence and promoting the development of sports for all,and obtain economic benefits through attracting social forces and promoting the development of related industries.Based on the above research,it is proposed to improve the event management system and attach importance to the safety and security of urban marathons.The two countermeasures are intended to provide a theoretical basis for the sustainable development of my country's large-scale sports events and promote the further development of my country's sports industry.

关 键 词：大型体育赛事 社会 经济效益 城市 马拉松 

分 类 号：G80[文化科学—运动人体科学]