竹林游憩动机及模式构建研究  

Study on the Motivation and Model Construction of Bamboo Forest Recreation

作　　者：曾真[1] 郑俊鸣 江登辉 陈凌艳[1] 何天友[1] 郑郁善[1] ZENG Zhen;ZHENG Junming;JIANG Denghui;CHEN Lingyan;HE Tianyou;ZHENG Yushan(College of Landscape Architecture,Fujian Agriculture and Forestry University,Fuzhou 350002,China)

机构地区：[1]福建农林大学园林学院,福州350002

出　　处：《林业经济问题》2021年第4期432-441,共10页Issues of Forestry Economics

基　　金：福建省科技重大项目(2011N5002);福建省区域发展项目(2015N3015)。

摘　　要：基于368名游客的问卷数据,采用因子分析法和多元线性回归模型对竹林游憩者的游憩动机、游憩满意度展开分析,并根据分析结果构建相应的竹林游憩模式。结果表明:竹林游憩者的主要游憩动机包括身心康养、自我提升、社会交往、向往自然四大类;身心康养、向往自然、自我提升是对竹林游憩者总体满意度有显著影响力的游憩动机;竹林游憩模式可分为竹场所身心康养、竹主题科普教育、竹空间休闲互动、竹景观欣赏体验四种;当竹林游憩者的生理、心理、社会需求被满足时,可以激发人们对于竹林游憩的参与感,充分发挥竹林环境的特色优势,提升人们的游憩满意度与重游意愿。⑴Background——Taking the recreation motivation of bamboo recreation as a starting point,this paper makes an in-depth analysis of the main factors that affect people's bamboo recreation,and comprehensively excavates the recreation resources of bamboo forest to give full play to the recreation function of bamboo forest in order to meet the diversified needs of tourists.⑵Methods——A total of 368 valid questionnaires were obtained from the tourists of bamboo ornamental garden in Fuzhou National Forest Park.The factor analysis of bamboo forest recreation motivation was carried out by using SPSS19.0.And the relationship between bamboo forest recreation motivation and recreation satisfaction was analyzed by multiple regression analysis.Finally,a diversified bamboo forest recreation model was put forward by integrating subjective and objective data.⑶Results——First of all,through factor analysis,it is concluded that the main recreational motivations of bamboo forest tourists include four categories:physical and mental well-being(21.924%),self-improvement(21.294%),social interaction(14.756%),and closing for nature(14.030%).Secondly,through multiple linear regression to analyze the relationship between recreational motivations and satisfaction,recreational satisfaction is significantly positively correlated with motivation for physical and mental well-being,yearning for natural motivation,and self-improvement.The R2 of the equation reaches 0.667,indicating that the model has a good degree of fit.The VIF values of the three independent variables are all less than 3,so there is no multicollinearity.The greatest influence on the satisfaction of bamboo forest tourists is physical and mental well-being(0.500),followed by yearning for nature(0.274)and self-improvement(0.127).The influence of social interaction is not significant,and it may be restricted by the other three motivations,which leads to a decline in its influence on recreational satisfaction in the multiple regression model.Combining with data analysis

关 键 词：竹林 游憩 动机 满意度 模式 

分 类 号：F590.75[经济管理—旅游管理]