网络嵌入性视角下技术标准制定话语权争夺:一个并行中介模型  

Battles for Standard-setting Discourse Power from the Perspective of Network Embeddedness:a Parallel Mediation Model

作　　者：李冬梅[1] 刘昀哲 李金梦 宋志红 Li Dongmei;Liu Yunzhe;Li Jinmeng;Song Zhihong(School of Economics and Management,Shanxi University,Taiyuan 030006,China;Institute of Management and Decision, Shanxi University, Taiyuan 030006, China)

机构地区：[1]山西大学经济与管理学院,山西太原030006 [2]山西大学管理与决策研究所,山西太原030006

出　　处：《科技进步与对策》2021年第13期20-28,共9页Science & Technology Progress and Policy

基　　金：教育部人文社会科学研究基金项目(17YJC630055)。

摘　　要：技术标准制定话语权争夺是技术管理领域的核心议题之一。基于网络嵌入性理论,构建关系嵌入性、结构嵌入性与技术标准制定话语权关系的并行中介模型。以CNKI《标准数据总库》1980—2019年中国通信行业参与技术标准制定的325家企业为样本进行实证分析,发现关系嵌入性和度中心性对技术标准制定话语权存在显著正向影响,且关系嵌入性对度中心性和结构洞均存在显著正向影响。利用Bootstrap抽样法进行中介效应检验,结果表明:在关系嵌入性对技术标准制定话语权的间接影响路径中,度中心性比结构洞的中介作用更大。然而,与预期相反,占据结构洞位置对技术标准制定话语权存在显著负向影响。该结论有利于推动学术界重新思考占据结构洞位置给企业带来的机会和约束,并为探索结构嵌入性特征与不同类型绩效关系开辟新方向。Inquiry into the battles for standard-setting discourse power is one of the key themes in the field of technology management.Based on network embeddedness theory,the paper constructs a parallel mediation model on the relationships among relational embeddedness,structural embeddedness,and standard-setting discourse power.Empirical analyses are conducted using 325 firms as samples who have participated the technology standard-setting process in Chinese communications industry from 1980~2019 with CNKI's Standard Data Base.Our findings indicate that,both relational embeddedness and degree centrality positively impact standard-setting discourse power,and that relational embeddedness positively impacts both degree centrality and structural holes.The results of mediation effect tests with Bootstrap sampling method show that,comparing the two indirect effects paths from relational embeddedness to standard-setting discourse power,the degree centrality plays a more important mediation role than that of structural holes.Contrary to our expectations,occupying structural hole positions negatively impact standard-setting discourse power.This finding may help to drive academics to rethink the opportunities and constraints brought to firms by occupying structural hole positions,and opens up a new direction for exploring the relationship between structural embedding characteristics and different types of firm performance.

关 键 词：网络嵌入性 技术标准制定 关系嵌入性 结构嵌入性 并行中介模型 

分 类 号：G307[文化科学]