日本滑雪场运营模式、理念驱动与启示  

Operation Mode,Concept-Driven and Enlightenment of Ski Resorts in Japan

作　　者：孙大海 韩平[1] 王飞[2] 赵果巍[2] SUN Da-hai;HAN Ping;WANG Fei;ZHAO Guo-wei(School of Economics,Harbin University of Commerce,Harbin 150028,China;Office of Research Affairs,Harbin Sports University,Harbin 150008,China)

机构地区：[1]哈尔滨商业大学经济学院,哈尔滨150028 [2]哈尔滨体育学院科研处,哈尔滨150008

出　　处：《体育文化导刊》2021年第1期104-110,共7页Sports Culture Guide

基　　金：国家社会科学基金项目(20BTY028);黑龙江省哲学社会科学规划项目(20TYB070);黑龙江省省属本科高校基本科研业务费项目(2020KYYWF—FC15,FC09);哈尔滨商业大学研究生创新项目(YJSCX2019—553HSD)。

摘　　要：采用文献分析法、演绎分析法等,探究日本滑雪场运营模式、理念及对我国的启示。日本滑雪场在运营中形成了联盟整合模式、生态旅游联合模式、特色文化融合模式;理念驱动:打造滑雪场特色的价值理念驱动、秉承服务至上的服务理念驱动、积极拓展营销渠道的营销理念驱动。对我国的启示:积极提高滑雪场战略管理水平;创新融入不同地域文化;主动回归自然生态;全面供给高质量滑雪服务。By using the methods of literature analysis and deductive analysis,this paper explored the operation mode and concept-driven of ski resorts in Japan and their enlightenment to China.In the operation,Japanese ski resorts have formed alliance integration mode,eco-tourism alliance mode and characteristic culture integration mode.Concept-driven are as follows:The value concept is to create the characteristics of the ski resort,the service concept is to uphold the service fi rst,and the marketing concept is to actively expand the marketing channels.Enlightenment to China:We should actively improve the strategic management of ski resorts,integrate diff erent regional cultures in an innovative way,actively return to the natural ecology,and provide high-quality ski services in an all-round way.

关 键 词：体育经济 冰雪运动 滑雪场运营 运营模式 日本 

分 类 号：G863.1[文化科学—体育训练]