农产品直销模式制约因素与对策分析--基于包头市消费者调查数据  

Analysis on the Restrictive Factors and Countermeasures of Direct Selling Mode of Agricultural Products in China--Based on Survey Data of Consumers in Baotou

作　　者：黄镜池 李嘉[1] HUANG Jing-chi;LI jia(School of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学经济管理学院,江苏南京210037

出　　处：《物流工程与管理》2021年第6期98-101,共4页Logistics Engineering and Management

基　　金：南京林业大学2020年大学生创新训练计划项目“乡村振兴战略下的农产品供应链模式创新研究”(2020NFUSPITP0178)。

摘　　要：农产品消费在国民消费中占据重要地位,而在众多销售模式中,直销模式可有效进行资源配置,解决“农户卖难、消费者买贵”的问题。文中结合实证数据,从消费者角度对我国的农产品市场发展现状进行分析,发现农产品直销市场发展迅速,但尚存在农产品质量不高、物流服务水平差、流通领域专业技术人才短缺等问题。对此,文中分析问题产生的原因并提出健全食品安全监管体系、物流服务体系,坚持农产品直销过程中农户的主体地位等建议,旨在促进农产品直销模式的发展,为我国农产品健康供应提供保障。The consumption of agricultural products occupies an important position in national consumption,and among many sales modes,the direct sales mode can effectively allocate resources and solve the problem of“too difficult to sell and too expensive to buy”.Based on the empirical data,this paper analyzes the current situation of China s agricultural product market from the perspective of consumers.It is found that the direct marketing of agricultural products is developing rapidly,but there are still some problems,such as low quality agricultural products,poor logistics service level,shortage of professional and technical personnel in the field of circulation.This paper analyzes the causes for these problems and puts forward suggestions to improve the food safety supervision system and logistics service system,and adhere to the dominant position of farmers in the process of agricultural products direct sales,aiming to promote the development of agricultural products direct selling mode and provide guarantee for the healthy supply of agricultural products in China.

关 键 词：农产品直销 电子商务 物流服务 

分 类 号：F326.6[经济管理—产业经济]